Outbound Strategy · Prepared by RevSculpt for DeepVu

Your next customer already wrote the problem down.

Last quarter. In a filing. With the number attached. Excess inventory, expedited freight, OTIF chargebacks, stockouts. Every one of those sentences is a legal disclosure, dated and signed off by a finance team, and every one of them maps to an agent you have already built. Most companies selling into this market have to guess who has the problem. You do not have to guess.

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01
Why we would not just build you a list of manufacturers
Filter for consumer goods manufacturers over a certain size and you get thousands of companies that all look identical from the outside. Every one of them plans inventory. None of that tells you who is ready to talk.

The problemEveryone qualifies

  • Every manufacturer on that list forecasts demand and holds inventory
  • So fit tells you almost nothing, and a list built on fit is just a bigger version of guessing
  • Meanwhile your buyer already has an incumbent and a planning team that likes it

The gapFit is not timing

  • Knowing a company could buy is easy. Knowing they are ready is the hard part
  • What makes them ready is usually something that already happened
  • And in this market, unusually, that thing is a matter of public record

The shortcutThey publish it themselves

  • Public companies disclose their supply chain failures on a schedule
  • Quarterly, in writing, quantified, and legally required to be accurate
  • It is the highest-quality pain signal in any industry, and nobody in enterprise software uses it because building it is unglamorous work

One thing shapes the whole build. Your careers page is still advertising an unfilled SVP Sales role, dated 2024/06/29. Which means the founders are carrying the selling. So the goal here is not more meetings. It is fewer, better-prepared conversations with companies that have already written down the problem, timed to the quarter they wrote it.

02
Their words, on the left
This is the whole engine in one table. Left column is a phrase we monitor across filings and earnings calls. Right column is the DeepVu agent that already answers it.
What they discloseThe DeepVu agent that answers it
“Excess inventory”, “inventory write-down”, “obsolescence”Inventory optimisation. Aging, disposition, and redeploying lots to the DCs where demand actually is
“Stockouts”, “on-shelf availability”, “fill rate miss”Shock-resilient demand planning, the safety stock agent, auto-replenishment per store or DC
“Expedited freight”, “premium freight to meet demand”Freight optimisation and the order fulfillment agent. Which DC fills it, split or not, which method
What they discloseThe DeepVu agent that answers it
“OTIF penalties”, “vendor chargebacks”Order fulfillment, with OTIF forecast per customer DC per SKU
“Input cost inflation”, “raw material cost”, “tariff impact”Procurement and BoM optimisation, PO allocation, VuGraph commodity forecasting
“Forecast accuracy”, “demand volatility”Demand planning agents on top of the digital twin
“Capacity under-absorption”, “yield loss”Production scheduling, labour allocation and yield agents
“Supplier disruption”, “single-source risk”Supplier risk scoring and PO allocation across competing suppliers
“Scope 3 emissions”, “supplier emissions”Supplier sustainability scoring, with sustainability weighted into the reward function
6 more phrases, and the agent each one sells
Every product page you have is the answer to a sentence somebody already published.
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Two of these six are the reason a CFO forwards the email internally. We will show you which, and the companies saying them right now.

The email is not a pitch. It is the sentence their own CFO signed off on last quarter, and the agent that fixes it. That is a different conversation from anything else landing in a supply chain leader's inbox this week, all of which starts with the word AI.

03
The arithmetic underneath the phrase
A phrase gets us the account. It does not get us the reply. What gets the reply is showing them a number they can verify in ninety seconds.

Metric 01Days inventory outstanding

  • Computed per company, per quarter, from the structured data filed alongside the report
  • Then the direction. Two consecutive quarters of deterioration is the hottest state in the whole system
  • Then the same number for their sector, so the email says how they compare instead of how they feel

Metric 02The other three

  • Inventory turnover, and whether it has been falling for two years
  • Inventory as a share of revenue, against the same company three years ago
  • Gross margin movement, read against what they said about input costs

Why this is the part that gets a reply. Anyone can search for a phrase. The email lands because it carries their own number, their own trend, and their own sector median, and because a supply chain leader can verify all three in about ninety seconds.

The four numbers we compute for every account
The phrase gets us the account. The arithmetic is what makes them reply.
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This is the difference between an AI pitch and a company being shown its own position. We will run it live on any account you name.
04
The Planning Exposure Brief
Every signal programme needs one thing the prospect actually wants to receive. Yours writes itself, because you already published the calculator that produces it.

Line 1Their own sentence

  • Pulled from the filing or the earnings call, with the date and the document it came from
  • Not paraphrased. Not softened. The sentence their own finance team signed off on

Line 2Their inventory position

  • Eight quarters, charted, against their own sector median
  • So the first thing they see is a picture of the problem, not a claim about AI

Line 3The agent that answers it

  • Named. Specific. What it decides and what it optimises for
  • A company disclosing OTIF chargebacks gets the fulfillment conversation, never a generic AI planning conversation

Line 4The number

  • Your own ROI calculator logic, run on their own publicly disclosed figures
  • Labelled as an estimate from public data, with every assumption visible
  • We invent nothing. If we cannot source an input, it does not go in the brief
What goes on the page
One page per account. Four things on it, and you already built the fourth one yourself.
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You published a calculator that turns stockout rate, gross margin and COGS into a profit impact. We just run it for them, on their numbers, before they ever talk to you.

The rule on this asset is not negotiable. Every input is either their disclosed figure or a clearly labelled assumption. Every output is an estimate from public data using your own published methodology, never a promise. A supply chain buyer will check the arithmetic, and being caught inflating a number in front of a CFO would cost you more than the campaign is worth.

05
Six triggers that decide the week
The disclosed pain tells us who has the problem. These tell us the moment somebody is free to act on it. They run as overlays, never as campaigns on their own.

Overlay 01New supply chain leadership

  • A new CSCO, VP Supply Chain, VP Planning or Chief Sustainability Officer takes the seat
  • New leaders buy in their first two quarters because they were hired to change something
  • You sell per use case, not a two-year re-platform. That is exactly the size of win they need early

Overlay 02Hiring the problem

  • Open roles for Demand Planner, S&OP Manager, Inventory Planner, Production Scheduler
  • They are throwing headcount at a decision problem
  • And your own model is that the agent recommends and the human planner chooses and overrides. So this is not a replacement pitch, which is the objection that kills most AI outreach in this category

Overlay 03Locked

  • Two systems, two supplier bases, two DC networks that now have to produce one plan
  • The integration window is when planning tooling gets reopened

Overlay 04Locked

  • Every existing plan is now wrong, because the network changed and history does not describe it any more

Overlay 05Locked

  • Public, dated, and it opens the supplier risk and traceability conversation you already sell in professional services

Overlay 06Locked

  • They have already decided their vendor is failing
  • Half the sale is done, and it was not done by you
4 more triggers
The disclosed pain tells us who. These tell us when.
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One of these four finds companies who have already fired their incumbent in their head and have not told anyone yet.
06
Where we would point it
You have not told us which industry matters most this quarter, and it is not our call to guess. So here is the full map, split by how much proof you already have.
IndustryThe proof you already have
CPG and packaged foodYour B2B demand forecasting case study. Per retailer-id, per SKU, per month, across five countries
Home goods and durablesYour stockout forecasting case study. Per store or DC, per SKU, per week
Metals and industrial commoditiesYour hot-rolled-coil steel price model, Shanghai market
Building materialsNamed focus, plus a published VuGraph centred on plywood, gypsum and aluminium
Food and agricultureNamed on your careers page as one of the four emission-heavy chains you target
Apparel, beauty, industrials, healthcareAll four named as focus verticals in your own words
IndustryWhy the platform already fits
Automotive and tier suppliersYour own site cites the 2021 semiconductor shortage. Multi-supplier PO allocation under allocation risk is this industry's entire problem
Grocery and food retailOn-shelf availability, per-store replenishment and OTIF forecasting are already shipped products
Contract manufacturersYour production agent already allocates build orders across competing plants and CMs
Distribution and wholesaleMulti-DC allocation and auto-replenishment, with no manufacturing layer to sell through
Chemicals, packaging, beverages, electronics, pharma, 3PL, furniture, pet foodEight more where the commodity exposure, the DC network or the scheduling problem maps one to one onto something you have already built
12 more industries you have not claimed yet
Nine industries where you have proof. Twelve more where the platform already fits and nobody has pointed it there.
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We deliberately put no company counts on this page. Counting a market you have not chosen produces a precise-looking number that means nothing. Rank these on the call and we count the real ones properly.
07
What we would skip
Any strategy like this should say what it left out. These are normal outbound plays and none of them earn their place here.

SkippedBad reviews

  • The standard high-intent play in software and ecommerce
  • Nobody reviews an enterprise planning deployment in public, and end-consumer complaints never reach a supply chain planning buyer

SkippedAd spend signals

  • Useful when the buyer is a growth team scaling paid demand
  • Irrelevant to a Fortune 1000 planning budget, which does not move because somebody bought more search ads

SkippedFunding rounds as a primary trigger

  • Most of your market is public or PE-owned, so a raise is rarely the moment anything changes
  • It stays as a minor overlay for growth CPG brands and nothing more

Parked, not skippedRetailer OTIF penalties

  • A perfect match for the pain you fix, since suppliers get fined for exactly what your fulfillment agent optimises
  • We could not find a per-company source for who is being penalised, so we are not going to pretend we have one
  • If you know of one, this becomes one of the strongest signals on the page

One real limit, stated plainly. The core feed reads public disclosure, so it runs deepest on listed companies. For large private manufacturers and PE-owned platforms we score off different inputs and it is thinner. We will always tell you which account came from which source rather than blending them and hoping.

08
The demand you already generate and never capture
The cheapest results in this document. None of it needs a list built, and all of it starts in week one.

Highest intent on your siteThe ROI calculator

  • Nobody types in their gross margin and cost of goods sold out of idle curiosity
  • It is the single most qualifying page you own, and right now those people read it and leave without you ever knowing who they were
  • A pixel turns that into a named account with a finished brief attached

Nine years of itYour CRM

  • Long enterprise cycle, no sales leader in the seat, nine years of conversations
  • We re-verify every email, then map who left and who holds the seat now
  • Then we run the whole base back through the signal. A 2023 closed-lost that just disclosed a write-down is not a cold account, it is the hottest name in the system

The page is the messageNine conversations, one pixel

  • Somebody who read your procurement page gets the BoM and PO allocation conversation
  • Somebody who read the sustainability page gets Scope 3 and supplier scoring
  • Somebody who ran the calculator gets the finished brief, because they already told us they care about the number

EuropeCompany level

  • We identify the organisation, never the individual
  • Then build the buying committee at that company properly, from scratch

United StatesPerson level

  • Resolved to the individual, so outreach goes to the person who actually read the page rather than to a title we guessed

One thing we will raise rather than decide for you. Your About page says DeepVu opposes the use of non-opted-in consumer data. Read strictly that is about consumer data in your product, and B2B visitor identification is a different category. But it is your brand line, and if it sits uncomfortably we run company level in both regions. It costs the programme very little.

How we run it in each region
Two different rules, because Europe and the United States are not the same problem.
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We have already written the split. There is one line in your own About page that decides how far we take it, and we would rather you make that call than us.
09
How we would start
Small first, prove it, then widen. None of this asks the founders to do any prospecting.

Weeks 1 to 4Get it running

  • Domains and mailboxes warming, deliverability checked before anything sends. We never send from deepvu.co
  • Industry ranking and size band locked with you, do-not-contact list agreed
  • Visitor pixel live, company level in Europe and person level in the US
  • CRM enrichment and inbound speed to lead start immediately, because neither needs a list built and both produce the first meetings

Weeks 4 to 12Prove it, then widen

  • The disclosed-pain feed goes live across your ranked industries, with the timing overlays on top
  • First batch of Planning Exposure Briefs. You see them and sign off on the calculator logic before a single one is sent
  • Evergreen starts alongside it, industry by industry, so the signal outreach lands warm rather than cold
  • Then we kill what does not produce and deepen what does, and report on meetings and pipeline rather than open rates

A note on volume, because skipping it would be dishonest. This is not a market where more meetings is automatically better. Booking forty a month into a two-founder team would burn your reputation and waste the pipeline. We calibrate to what the team can genuinely absorb. And when your SVP Sales finally signs, they inherit a warmed market with a live pipeline instead of a cold start, which is the strongest argument for beginning before the hire rather than after it.

10
Pricing
Our standard rates, in dollars. One landed enterprise account covers a year of this several times over, and then keeps covering it, because you sell a subscription per use case rather than a project.
Evergreen outreach
The steady base. US and Europe.
$5,500/mo
  • Every company in the industries you rank, contacted properly, all year
  • Email and LinkedIn on the decision-maker layer, copy written per industry
  • We find the actual person, never info@
  • Includes the partner and system-integrator channel
Pick this if you want reach first and signals later.
Recommended
Signal engine
The disclosed-pain feed, maintained.
$7,500/mo
  • The full phrase set and the inventory arithmetic, refreshed every filing season
  • All six timing overlays
  • The Planning Exposure Brief as the campaign asset
  • Visitor identification, CRM reactivation and inbound speed to lead
Pick this if your deals are large and your market is narrow. Both are true.
Both, as one system
The signal sits on top of the base.
$10,000/mo
  • Everything above, run as one engine
  • A company contacted cold in month one gets contacted again the moment it discloses
  • One dashboard covering outbound and inbound together
  • Separately these are $13,000, so the package saves $3,000 a month
Pick this once you know which signals actually close.
Three ways to run it
From a steady base up to the full system, and the package is the cheaper way to buy it.
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The recommended tier runs at $120,000 a year. Your own careers page sets the target for the SVP Sales role at three Fortune 500 customers in nine months. We are happy to do that arithmetic out loud on the call.

Three things to confirm before we build anything. Which industries to rank first, because that is the one decision that unblocks everything else. How small a company you will actually take, since it decides how wide the evergreen list runs. And whether we can reference the CPG, home goods and steel case studies by industry, given none of them is named on your site today.

Want to see who is firing right now?

Thirty minutes. We walk through the full phrase set, the arithmetic, the routing, and we bring the actual companies currently disclosing the exact problems your agents solve. If it is not a fit we will say so on the call.

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11
Who’s Building It
Artyom Jurkevich
Salesforge Forge Expert Clay Expert
Artyom Jurkevich
Founder, RevSculpt
  • 12 years in B2B sales, founder-led outbound at the core
  • 2× agency founder · 1 exit
  • Salesforge Forge Expert · Clay-certified · GTM Club host & speaker
  • $30M pipeline driven for clients across 15 verticals
6,000+
Qualified meetings booked across 15+ B2B verticals.
18 days
Median time to a client’s first qualified meeting.
14×
ROI on outbound spend for a signal-timed engagement.
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